At the heart of every innovation, at the foundation of every solution, lies a simple but profound truth: technology has the power to transform lives. At Axa Zara, this isn't just a belief, it's the compass that guides everything we do. Our journey began in 2019, fuelled by a mission to create infinite opportunities for every human being in Africa and around the world through technology. 

Who are we?

We're a family of thinkers, creators and doers committed to making a difference. Our team, drawn from diverse backgrounds, skills and experience, unites around a common goal: to design and develop digital solutions that simplify and improve everyday life. We are deeply committed to and passionate about solving problems through technology, putting the user at the heart of what we do and taking a frugal approach to solving problems effectively.

Our values: The pillars of our identity

Our journey is rooted in values that reflect who we are and what we aspire to:

  • We are a family: Axa Zara is a family. Our strength lies in the diversity of our backgrounds, skills and experiences. This foundation of unity and respect fuels our collective success, reminding us that we win together and lose together.
  •  We encourage collaboration: At Axa Zara, every team member has the power to make a significant contribution to the growth of our business. We foster an environment where initiative is celebrated and collective effort is the cornerstone of our success.
  • We have ambitious standards: Our commitment to excellence is unwavering. We strive to offer solutions that meet international standards, ensuring that our products and services are not just effective, but set benchmarks for quality. This ambition stimulates continuous learning and creativity within our team.
  • We focus on the customer: Our customers are at the heart of our mission. Their satisfaction and success are the driving force behind our innovations and efforts. Every day, we are committed to improving their lives through our services and products, putting their needs and goals first.
  • We are frugal: Frugality is not about being cheap, but about maximising our resources to achieve excellence. This principle has guided us from day one, fostering an environment where creativity and sustainability thrive side by side.

Our mission: To create infinite opportunities through technology

Create endless opportunities for every human being in Africa and around the world through technology. We are building helpful and inclusive digital solutions. With human in mind.

This mission sums up Axa Zara main objective. By harnessing the potential of technology, we aim to open doors to new possibilities, break down barriers and pave the way to success for people in every corner of the world. We focus on developing digital solutions that are not only effective but also inclusive, ensuring that no one is left behind in the digital revolution. We design with empathy, putting the human experience at the forefront of our innovation. This mission drives us to push boundaries, challenge the status quo and build a future where technology serves as a gateway to opportunity for all. 

Our vision: A future of infinite possibilities

Our vision is to build a world where every individual, regardless of background or circumstances, has access to unlimited opportunities through technology. We aspire to be the architects of a society where digital innovation acts as a lever for equality, empowerment and progress, positively transforming everyday life. By putting people at the heart of every development, we envision a future where technology not only solves today's challenges, but also opens up unexplored possibilities, making the world more inclusive, connected and resilient. At Axa Zara, we don't just dream of a better future; we are actively engaged in creating it, innovating so that every person on this planet can realise their full potential.